I’m wondering…
[ Prior to the announcement ]
My Web Licence was USD $399
[ Before August 4 ]
I renew now for USD $399
[ My next renewal ]
then in 12 months (if I remain on auto renewal)
New Price USD $499
Discount 20%
New Adjusted Price USD $399.20
Effective Price Increase $0.20…
I’m thinking 20 cents makes zero difference, but increasing the punishment for toggling off “auto-renewal” makes a world of difference to revenue stability and to customer influence.
After all, in tight economic times, delaying renewal is common sense 101 for developers.
After all, delaying renewal is for many the only form of silent protest when waiting for a feature to mature or a bug to be fixed, knowing you could always wait half-a-cycle and re-connect during the next 20% off sale.
It’s not about the increase…it’s all about the subscription stickiness.
God bless the forsaken citizen developers! with their shattered dreams.
“Lite” licences should have always been a low monthly subscription (of say USD $19.99-$29.99 per month). The citizens avoid “real” investment, but being “Lite” is only meant to be short term stepping stone to a commercial licence (if the platform proves to be accessible/valuable to them). If the hapless citizen accidentally lingers on the monthly subscription they end up paying 80% or so of the next licence level. Everyone wins!
Kind regards, Andrew