Holy smokes…
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For comparison:
Purebasic lifetime individual license: $80
Enterprise wide license for all users in organziation: $500
Not to mention all the free/open source options out there.
Goodbye Xojo.
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Milking the remaining customer base 
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They will lose some (a lot?) of the lite license customers. But probably better in the long run.
But sure sounds like squeezing the most out of existing users.
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But it does make me wonder if something major happened like Geoff stepping back and someone else (Travis maybe) is in charge now. The discounts for longevity are interesting as it’s an incentive to keep renewing now for later discounts.
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Comparing it to Java: IntelliJIdea CE: for free, Java: for free, CodenameOne for iOS and Android: for free, Vaadin: for free. That’s a pricing I can accept for a professional Language and a professional ewnvironment. Okay, I would recommend to buy the JFormdesigner Plugin for 30 Bucks a year. Or writing JavaFX Software and using SceneBuilder. It’s: for free. The pricing has nothing to do with the question of professionality.
And by the way: I doubt that he steps back. Xojo will have iot’s funeral with him. Or, the other chance (not that big): he lives until my ban is ending. Okay, will not be happened.
Naaaah, increasing the price now is a really stupid move. Clasic Geoff.
“…We do not make this decision lightly…”
They anouced an improved Xojo Lite a few days ago, now they said Xojo Lite is gone. The Blog post about the improvement deleted. Decisions taken lightly, more lies and gaslight… another signature move.
It is really sad, chasing away customer with each genious idea. 
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They could have at least included console in Desktop with the increase! I have to believe just about no one targeting only desktop would buy Pro to get console support!
- Karen
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As you would expect: promising and not delivering is the normal. Think about how long they needed to deliver Android. Or how long they needed to deliver Web 1 converting for Xojo…upps it is until today not there. But okay, there is a bit movement in it. They do what they believe it works. If people paying the higher prices they catch the users. That’s what they think about. And not to forget: this few light users…nobody needs that. Nobody. At least in their thinking.
That’s why I would choose another language. Go, Python, C#, Java…all this languages delivering extremely high performance and top capabilities for programming. Ah. I forgot Kotlin. My employee is still sitting here and remembered me while I packed him into a Kotlin project. Yes, also Kotlin.
There is nothing what can not be done by other languages but by Xojo. Nothing at all. But there is a big bunch of stuff which can’t be done with Xojo but by other languages. That’s the way of life. Also for them. In my case it changes nothing. But for Customers it changes so many stuffs when Software is not really running as expected. When I get a debug message in Xojo I have a big chance that Xojo made the error. When I get one in Java I am not even thinking that the language is the problem. It is always sitting in front of the computer. Okay, also Java for example has Bugs. But the way they take care of it is different.
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Xojo Pro for $1000 would be worth it, if as bug free as Photoshop.
…plus fixing all the separate target names spaces.
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I have several bugs closed in the last weeks. NOT FIXED, just closed with a note that says, reopen if you still want this fixed…
I was expecting a “We reduced the bug count” blog post. Now Im expecting the same but with an aditional note, the improved quality justifies the increased price 
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Spot on. That’s what makes Xojo not worth any price.
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They are encouraging renewals, even extended ones “now”, to lock in old prices. So this move is in part intended to generate some short term revenue. Once that is done, I wonder whether they will backtrack.
I am a “from Day One” customer, and plan to let my Pro license expire in January. Since my work is Desktop-focused, and I only play with other targets, I thought I might pick up a Desktop license when I saw a new feature I wanted (maybe when they have sale), but this gives me pause on that.
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Well, Kem just posted on the TOF, where this issue is blowing up. His comment can be interpreted as a polite but implicit warning that dissent is not allowed on the forum. He explicitly says that it is useless.
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What shocks me (and it shouldn’t) is the complete lack of respect for users, especially those that aren’t on a current license. No warning, no grace (period), no class. You have to wonder whether Xojo actually dislikes it’s customers …
So glad I moved to Swift, and my Windows student apps might be ported to Swift on Windows when the time comes …
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… 
on second thought they certainly hate their former customers …
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…and on cue, Dana locked the TOF thread.
Edit: despite Kem saying that complaints on the forum would not matter to Xojo. 
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hate certain of their former customers 
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I’m just not getting it. First they say Xojo is for Citizen Developers and get rid of all their Pro Customers - and then they price out all the Citizen developers and make it a Pro ONLY license.
Maybe Geoff should apply for a job with Trump? His thinking would certainly be a good fit for ICE or as an assistant to ‘vaxidiot’ Kennedy …
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I did (not now) as I found while I could fake a console app, I couldn’t call it via the shell or NSTask, so I ponied up the bucks to get console. If the project wasn’t a legacy project, I’d have written the helper in Swift (Like I did for Sleep Aid) as this produces much smaller executables.
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