One of the best business decisions I’ve ever made was to ask people why they didn’t wish to purchase at the end of the FREE trial. It’s helped me improve the product and about 7 times out of 10, I’ve made a sale afterwards.
I’m going to put something on the back burner to see if I can figure out an exit interview mechanism for when people don’t renew.
you know I love the books of swiss author Rolf Dobelli. In “The Art of Thinking Clearly” he has written about human biases and one of them is availability Heuristic.
Somebody who works in IT will use Mails and Chats, a phone Company trying to get information about their customers, will try to phone them. The elephant in the room is: Those who are unhappy with the product (e.g. the phone itself) will be never ever reached by a phone call.
if you read more about those human biases and think about our stable genius, you may start to laugh or cry.
Except when the OS vendor changes something that breaks it and you dont know thats occurred until the version no longer starts up
Kind of like with the change in macOS version number so it all the sudden had a (a) in it