Hi Karen,
I was actually thinking in sterling, and if you can’t live on 50k sterling (no I am not speaking of your personal circumstance, just a coder at the end of a network connection), working from home (as I think Xojo programmers do) in the current climate then maybe our subscriptions are inflated with regard to the output we see in the product.
I think the ‘notional’ value was a catalyst to understanding.
it seems there are/were recently 11 staff at Xojo.
lets be optimistic, 9 people coding the compiler/IDE or whatever.
you think 50k is too low, ok lets up it to 80k per coder.
give the admin staff 30k(currency irrelevant, just a ball park)
thats 720k for 9 coders, 60k for two support staff.
web site and all network stuff(not related to the income making stuff like Xojo Cloud) 5k,
adverts, bribing and anything else to get Xojo in the spotlight(I am joking about the bribing by the way) 20k per year.
lets add misc stuff that I have no idea about, 200,000.
thats about a million xyz’s a year.
now lets look at us, the subscribers.
hard core must pay every year guys (which Christian suggests are the golden egg)
lets say 500, all doing enterprise at 2k, we get our million immediately.
the rest of us way less important people.
lets say 1000 of us are on auto renew at 600 per pop.
2000 are on desktop at 99 per pop auto renew
random people renewing every few years at all sorts of levels, say 500,000 per year.
if I was anywhere close to potential income in this whimsical note then I personally don’t know why there are only 9 people coding, even giving them 200,000 each, we do not get anywhere near the income the company must be attaining.
we will obviously never have any figures to indicate anything suggested above (and why should we, its not our business) but the excuse that there is not enough money in the pot to cover all the areas the compiler is going because they can not afford engineers just seems to be less convincing, unless there are only 100 premium users and everyone else using Xojo is on the forum, giving a total of 1000 users across the whole user base with an average of less than is needed to support the addition of engineers.