There is a serious contender for the title of the worst marketing stunt of a software vendor in 2024.
https://community.claris.com/en/s/question/0D5Vy000002lNATKA2/will-the-keynote-be-streamed-tonight-
Doing worse will be quite an effort and require ingenuity…
Pure Gold. The whole reason I started using Xojo for database apps was due to FileMaker not caring about devs. Then Xojo pulled similar crap. I wish I just went to PHP and skipped over both FileMaker and Xojo.
As a CEO you can use events as online marketing strategies to spread the word about your product, communicate your brand news and increase awareness.
Or be stupid and cheap cashing a little money selling the videos…
Oh dont say that
Next thing it will be a “Hold my beer!” moment
But a KEYNOTE under NDA ???
REALLY ???
File this one under : How to build the WRONG kind of word of mouth quickly & effectively
A keynote under NDA has to be the stupidest thing possible.
It only makes sense if information given in that keynote does not pass the smell test.
