User-centric product development strategy - analysis of different approaches

The Register has an excellent article about user-centric product development and how different businesses are handling the challenge:


Just the sub heading is wonderful

Detachment from users’ lived reality is how corporates shoot themselves in the foot

huh …
I recall hearing We know better than you do what you want
And going :man_facepalming:


Some great lines in it like

Smart people want to do good things, things that are relevant to others. There’s a word for behaving in ways that affect others in positive ways - ethics. Open source is profoundly ethical, in that it has rules that make deception extremely difficult. Proprietary models practically invite a divergence between public image and private motive. Guess which works better for motivating workers.

A good read to be sure