The Register has an excellent article about user-centric product development and how different businesses are handling the challenge:
https://www.theregister.com/2022/10/31/opinion_column_relevance_in_business/?td=rt-3a
Just the sub heading is wonderful
Detachment from users’ lived reality is how corporates shoot themselves in the foot
huh …
I recall hearing We know better than you do what you want
And going 
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Some great lines in it like
Smart people want to do good things, things that are relevant to others. There’s a word for behaving in ways that affect others in positive ways - ethics. Open source is profoundly ethical, in that it has rules that make deception extremely difficult. Proprietary models practically invite a divergence between public image and private motive. Guess which works better for motivating workers.
A good read to be sure
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