Yup, usually the term “Business users” is used for non-IT, non-technical users. I think Bob was talking about companies. And yes, if big players use the product, they pay licences constantly, the IT employees generate content, press and comunity to attact new users. Some times they can even help with repositories etc.
But… Someone wanted the hobiest that are not willing to pay every year and are not willing to pay for the pluggins to make usable a half baked product. So, less and less 3rd party options with a product with more and more bugs that relies on rebranding and renaming to lure new users insted of having constant paying customers.