It may be that new Users getting impressed that there is such big team. Let’s have a look on it in that wise. Marketing directer? They have an own marketing branch and the director leads it. Needs a big bunch of marketing specialists. That is what they want to get.
On the other side: no hiring. That makes business simple.
What strikes me is this - LiveCode are a company in a similar market segment. They are also under special measures after being insolvent a few years ago - they are working under a corporate voluntary arrangement that means they have agreed a plan with their creditors and have to work to pay back a percentage of the outstanding debts.
Even working under such a plan - look at the size of their development team!
LiveCode has 12 developers. That seems about right for a small-ish development company. I think that’s about what Xojo should have too.
So either they can’t afford more developers or they choose not to have them or it’s a combination of both. Regardless, I’ve called BS on their ‘adequately staffed’ mantra for years. More bugs get added every release than get fixed and isn’t the very definition of insanity doing the same thing over and over again while expecting a different result?
But they have a better Situation: while they have all platforms already and you can work with them immediately they can sell. And the pricing is a bit like Xojo Pro. Makes it simple. But at life code you may see development all the time. At Xojo you see the promise Android will come soon for half of a decade. That’s the difference.
I doubt Geoff has a pension but has invested his earnings in stocks & such act he could retire on
I dont know whether Xojo has a 401K plan for employees currently or ever did
As for your suspicions it leans harder & harder to #2
While I’m sure Geoff would like to see #1 happen REAL/Xojo has, I’ve been told by others, been roughly the same size since for a very long time - this predates my tenure at REAL/Xojo
So I really int know what might have spurred its growth to its current size - I truly suspect having a Mac & Windows version was it
And, again from what I’ve been told, other things intended to spur growth haven’t made significant alterations in that. Web apparently didnt. iOS apparently didnt. Cloud apparently didnt.
I honestly believe they are at the same point Apple was when Jobs finally decided to hire Scully.
They have tried things to grow and dont know how to go from where they are to 10x revenue.
Doing the same old same old rather is what leads me to believe #2 is the right answer
First thing Jobs did when returning to Apple was focusing on things Apple was really good at and scrapping the rest.
An organisation that is stuck in escalation of commitment needs serious change management. This never happens if not sponsored by top management.